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Branding

Printed Branded Cups for Business and Events: A Marketing Guide

By Printed-Cups Team on 2026-06-25

Printed branded cups are one of the smartest line items in any marketing or event budget. Unlike a leaflet that gets binned or a banner that fades into the background, a branded cup is held at chest height for the length of a drink, carried around a venue, and frequently photographed and posted. That is sustained, high-frequency brand exposure for pennies per unit.

See our corporate branded cups or explore the full range.

The Cost-Per-Impression Case for Branded Cups

Marketers obsess over cost-per-impression, and branded cups win the argument easily. A reusable cup used across hundreds of serves spreads its cost across hundreds (or thousands) of viewings. Drop the cup into a deposit-return scheme and it circulates through many hands in a single day. We run the full numbers in our deep-dive on the marketing ROI of custom cups.

Branded Cups Beat Single-Use Disposables on Image

Nothing undermines a sustainability message faster than a bin overflowing with single-use plastic stamped with your logo. Reusable branded cups flip that: your brand is associated with a visibly responsible, modern choice. See how cups can elevate an event's eco credentials.

Getting Your Brand Right on the Cup

A branded cup is only as good as its print. We offer:

  • Full-wrap In-Mould Labelling (IML) for photo-quality, edge-to-edge colour and complex artwork.
  • Single colour print for crisp, durable one and two colour logos.
  • Digital print for shorter runs and detailed designs.

We match brand colours closely and send a digital proof for sign-off before anything goes into production. More detail on our printing and decoration page and in IML vs single colour print.

Where Branded Cups Earn Their Keep

  • Corporate events and conferences: turn the bar into a branded touchpoint.
  • Product launches and activations: a takeaway keepsake that keeps working after the event.
  • Festivals and sponsorships: sponsor logos seen across an entire site (see branded festival cups).
  • Stadiums and arenas: branded measures that double as deposit-scheme cups.
  • Hospitality venues: consistent, on-brand drinkware that survives the dishwasher.

Turn Cups Into a Revenue Stream

Branded cups are not only a cost; they can generate income. Sponsorship placement on cups, and unreturned deposits in DRS bars, both add up quickly across a busy event. We explain the playbook in our guide to monetising cups through sponsorship.

Minimums, Pricing and Turnaround

FactorDetail
Minimum order50 cups
Price from£0.33 per cup at volume
Lead time10 working days (Express from 48 hours)
Manufacturing100% UK made

See full tiers on our lead times and pricing page. For large campaigns, our wholesale printed cups rates apply, and we will beat any like-for-like UK quote.

Brief Us Today

From 50 cups for an office launch to 50,000 for a national sponsorship, we make branded drinkware easy. Get an instant quote for printed branded cups or learn how it works.

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What customers say

Verified Google reviews from events and venues

#1

“I ordered reusable cups for my event and they were perfect. Great quality, durable, and the printing looked amazing. Guests loved them and they were a much better eco-friendly alternative to disposable cups. The ordering process was smooth and delivery was quick. I’ll definitely be buying again for future events.”

AG

Andrew Gourley

Verified Order
#2

“Absolutely thrilled with my reusable cups! They were strong, beautifully printed, and a huge hit with guests. Such a great sustainable option compared to disposables. The whole process from ordering to delivery was smooth and fast.”

ND

Nancy Davison

Verified Order
#3

“Really impressed with the branded cups we ordered. The quality is excellent, the printing looks fantastic, and everything arrived right when we needed it. Super easy company to deal with — highly recommend.”

RS

Rebecca Stout

Verified Order
#4

“Fantastic service from Printed-Cups. Artwork sorted Tuesday, paid Wednesday, and 2,000 cups delivered Thursday. Unbelievable turnaround.”

LH

Laurence Herbert

Verified Order
#5

“Excellent service from beginning to end. I sent an enquiry for an urgent order and it was immediately followed up with a phone call.”

G

Gayla

Verified Order
#6

“Shopped around thoroughly and found Printed-Cups to offer the best quality and service for our beach bar. Very impressed and highly recommended.”

TH

Toby Hume-Rothery

Verified Order