The Canvas of the Cup
When ordering reusable cups, the print method you choose dramatically affects the final look, the durability of the image, and the production cost. The two primary technologies we use are **Screen Printing** and **In-Mould Labelling (IML)** (or Digital Wrap). Understanding the difference ensures you get the right impact for your budget.
Screen Printing: The Classic Choice
Screen printing involves pushing ink through a mesh stencil onto the cup surface. It is ideal for bold, simple designs with 1-4 solid colours.
- Best For: Simple logos, vector text, and cost-effective large runs.
- Durability: Very high. The ink bonds to the plastic.
- Limitation: You generally cannot print gradients, photos, or cover the entire surface area of the cup.
In-Mould Labelling (IML) / Digital: The Premium Choice
IML integrates the label into the cup during the moulding process, or uses advanced digital rotary printing to cover the entire surface area (360 degrees).
| Feature | Screen Print | Full Wrap / IML |
|---|---|---|
| Colour Limit | Usually 1-4 Colours | Unlimited (CMYK) |
| Detail Level | Medium (Vector) | High (Photorealistic) |
| Coverage | Spot Branding | Edge-to-Edge (360°) |
| Cost | Lower | Higher |
Which Should You Choose?
If you are a local brewery needing a functional cup for a beer festival, screen printing is often sufficient and cost-effective. However, if you are a major festival wanting to create a collectible souvenir that features the lineup poster or complex artwork, Full Wrap is the standard. It turns the cup into a piece of merchandise that attendees are eager to take home.
